E-Commerce and digital marketing professional with 20 years of experience growing everything from start-ups to iconic brands.
I work with key stakeholders within an organization to create an overarching digital strategy specific to the business’ needs and budget. Then, I’ll work with them to implement it using their internal resources or procure external resources to bring it all to life.
The methods vary, but the goal is always the same: strengthen the brand & help it grow.
VP of Digital
New York, NY / Miami, FL | 2019 to present
VP of Digital
New York, NY / Los Angeles, CA | 2015 to 2019
After consulting for OUAI since 2015, I officially joined the team in 2017 as their VP of Ecommerce.
New York, NY | 2013 to 2019
Launched my own boutique digital consulting agency to expand upon the work I did consulting for brands, retailers and start-ups. Specialties include comprehensive e-commerce management, SEO and other digital marketing services. Select clients include OUAI, Irving Farm Coffee Roasters.
New York, NY | 2010 to 2012
Acted as Tarte's Head of Ecommerce, growing the department from its nascent state into a robust, highly profitable channel. Delivered strong ROI and drove extremely aggressive online sales growth throughout the two year engagement.
New York, NY | 2010 to 2019
Worked closely with the CEO to launch, grow and drive the strategy for LOZO, a company that provides innovative coupon services to consumers. Due to the unique nature of our product, LOZO has been featured on Good Morning America, The Dr. Oz Show and ABC World News among others.
Sr. Marketing Manager
New York, NY | 2001 to 2010
Primary responsibilities include driving the company's SEO strategy and overseeing digital marketing for two digital-first brand extensions: Weddings collection (ANN) and Maternity collection (LOFT).
New York, NY | 1999 to 2001
Wrote copy for all e-commerce initiatives including website, emails, banner ads, new online product launches. Played integral role in redesign of jcrew.com. Managed assistant copywriters.
MA, English Literature
New York, NY
Focused on the heavy hitter Irish literature trifecta of James Joyce, Samuel Beckett and William Butler Yeats. If you want to chew the fat about Krapp's Last Tape, I'm your man.
Graduated magna cum laude from this top notch liberal arts school. While my focus was theater, Hamilton College truly covers it all. Goodness knows why, but I even slogged through Chemistry and Calculus during my time there. Well-rounded or misguided... take your pick.