E-Commerce and digital marketing professional with over 15 years of experience growing everything from start-ups to iconic brands.
I work with key stakeholders within an organization to create an overarching ecommerce strategy specific to the business’ needs and budget. Then, I’ll work with them to implement it using their internal resources or procure external resources to bring it all to life. While SEO and writing are my focus, my work often entails much more than that.
The methods vary, but the goal is always the same: strengthen the brand & help it grow.
VP of Ecommerce
New York, NY / Los Angeles, CA | 2017 to present
After consulting for OUAI since 2015, I officially joined the team in 2017 as their VP of Ecommerce.
New York, NY | 2013 to present
Launched my own digital agency to expand upon the work I do consulting for brands, retailers and start-ups. Specialties include comprehensive e-commerce management, SEO and other digital marketing services. Select clients highlighted below:
New York, NY | 2015 to present
Managed design and development teams to launch e-commerce website in early 2016. Post-launch, I've continued to manage the e-commerce business, driving continued growth.
IRVING FARM COFFEE ROASTERS
New York, NY | 2012 to 2013
Managed an in-house team and outside vendors to redesign and re-platform the website. After launch, I developed a digital marketing plan to expand their reach, increase traffic and grow online sales.
New York, NY | 2010 to 2012
Acted as Tarte's Head of Ecommerce, growing the department from its nascent state into a robust, highly profitable channel. Delivered strong ROI and drove extremely aggressive online sales growth throughout the two year engagement.
Head of Marketing
New York, NY | 2010 to present
Head of Marketing and a founding team member. Work closely with the CEO in a multi-faceted capacity to launch, grow and drive the strategy for LOZO, a company that provides innovative coupon services to consumers. Due to the unique nature of our product, LOZO has been featured on Good Morning America, The Dr. Oz Show and ABC World News among others.
Sr. Marketing Manager
New York, NY | 2001 to 2010
Primary responsibilities include driving the company's SEO strategy and planning/overseeing all digital marketing for the division's two main growth vehicles: the Weddings collection (ANN) and the Maternity collection (LOFT).
New York, NY | 1999 to 2001
Wrote copy for all e-commerce initiatives including website, emails, banner ads, new online product launches. Played integral role in redesign of jcrew.com. Managed assistant copywriters.
MA, English Literature
New York, NY
Focused on the heavy hitter Irish literature trifecta of James Joyce, Samuel Beckett and William Butler Yeats. If you want to chew the fat about Krapp's Last Tape, I'm your man.
Graduated magna cum laude from this top notch liberal arts school. While my focus was theater, Hamilton College truly covers it all. Goodness knows why, but I even slogged through Chemistry and Calculus during my time there. Well-rounded or misguided... take your pick.