I've worked for nearly twenty years helping companies grow their online businesses, with a particular focus on fashion, cosmetics and high-end lifestyle brands.
I started out working with bigger retail brands like J.Crew and ANN Inc., but--since 2010--I've been consulting for various clients both big & small. The work my team & I do changes from client to client, but the simplest way to think of it is this: I can manage all or part of your e-commerce business and help you drive increased revenue.
Back in the early days of the internet (circa 1999), I started my career at J.Crew as a copywriter where I oversaw all the copy for jcrew.com and played an integral creative role in one of the early website redesigns. After a couple years, I moved to ANN Inc. where I expanded my role to digital marketing—launching and running the company’s first-ever SEO strategy which generated substantial year-over-year traffic and revenue growth thereafter. I also oversaw the digital marketing strategies for the two primary growth vehicles for the e-commerce division: Ann Taylor Weddings and LOFT Maternity.
After leaving ANN Inc., I began consulting for various small and mid-sized companies. Tarte Cosmetics—a high-end, natural cosmetics company that had found great success via brick-and-mortar retailers such as Sephora and Ulta—hired me to oversee the development of their e-commerce division. During the two-year engagement, I transformed the nascent department into a well-staffed, highly profitable channel, positioned for even greater future growth.
More recently, I launched celebrity hairstylist Jen Atkin’s new haircare line, OUAI Haircare. Since then, I've been translating the huge launch buzz to a sustainable, long term e-commerce business. In fact, I've even shifted from consultant to official team member: in 2017, I came on as their VP of Ecommerce.
Occasionally departing from the world of fashion & cosmetics, I've also consulted for Irving Farm Coffee Roasters, a boutique creative agency, a world-class spinal surgery practice and an NYC-based law firm, among others.
I teamed up my former boss from ANN Inc.--a great guy named Jeff Kaplan--and a couple other guys to co-found LOZO, an innovative couponing technology that finds deals and custom-matches them to a user’s grocery shopping list. The company has been featured on The Dr. Oz Show, Good Morning America and TLC’s Extreme Couponing, to name just a few.