At ANN Inc., I started as a copywriter but quickly moved to digital marketing. My main focus was SEO and I launched the company's first ever SEO program--for both the ANN TAYLOR and LOFT websites. That program was hugely successful and helped make organic traffic & revenue key drives of the online business.
In addition to SEO, I also oversaw all the digital marketing for the e-commerce division's two primary growth vehicles: the newly launched businesses of ANN TAYLOR Weddings and LOFT Maternity. (On a sidenote, it always struck me as a bit funny that I was immersed in weddings and babies at a time in my life when I was very much a bachelor).